Be Untouched


Do you ever think about that one girl in class who was always ‘dressed up’? For her, bad hair days and sleep deprivation were just things that her other classmates would worry about.

No, I wasn’t that girl. I wanted to be that girl.

Get our Embroidered Stripe Oversized Jacket here.

Naturally, I found it extremely peculiar that everyday someone or the other would ask her, “why are you so dressed up?” as if wearing something cute that makes you feel good is something strange. Since when did it become an unusual thing to put effort into what you wear & have fun with fashion?

Let’s find out why daily wear can’t be fashionable?

Carpe Diem!

Yes, seize the day, when you can.

Get our Black & White Check Anti-fit Dress here.

I remember I was saving this comfy cotton dress for summer parties by the beach at the beginning of 2020, only to find out that there would be no summer parties this year. So one day, I decided to wear my pretty dress to work and asked everyone to seize the day when they blessed me with the usual, “why are you so dressed up” logic!

Get our Drop Waist Cotton Bow Dress here.

Believe in carpe diem, and wear that beautiful brocade dress not because it’s a ‘special’ day but because it makes you happy – smash society’s normative view on daily wear and seize the day in the process. 

Get our Brocade Pleated Skater Dress here.

You are Important.

Find out who is your priority – you or that judgemental group at the cafeteria? You are your priority and your happiness should be your goal.

Get our Embroidered Neon Green Jacket here.

I have heard a lot of people asking, “How can I make my partner happy?” and that is all very good but at the end of the day, you should also wonder about your own happiness and love yourself a little more.

Get our Ikat Front Open Kaftan here.

On a hot summer day, if you have the choice, why not ditch those stuffy suits and opt for a breezy kaftan that would keep you comfy & happy. Experiment with Ikat, Cotton, Brocade, and find out what makes you happy because you are important.

Get our Carve Your Own Way Shirt In Tuscan Sun Yellow here.

Fashion is Inclusive. Society is not.

Society would like you to believe that fashion is exclusive and glamour is reserved for the normative beauties of the world but that is not true. Fashion has always been accessible but years of conditioning by the popular culture & society at large have ingrained in most of us a judgemental side to perceive what is beautiful and what is not.

Get our Cute & Sassy Pink Brocade Self-tie Crop Top here.

If you have been eyeing that beautiful brocade co-ord set online, it’s time you own it! Your weight, or color, or height are not obstacles on your way to the glamour world. Instead of justifying your weight 24/7, invest in clothes you like and kick some serious ass. Fin.

Get our Brocade Mustard Crop Top & Pleated Midi Skirt Co-ord Set here.



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