Be Untouched

Planet over Profit

Before we delve deeper into an insightful discussion on the environment and the steps you could take towards conserving it, let’s talk about the word, ‘profit’ first.


The Oxford dictionary defines profit as either a “financial gain” or an “advantage”. However, the word ‘profit’ has been increasingly associated with making money in the entrepreneurial sense of the term.


It seems to us that we have built an entire economy around the ideology that, on a planet with dwindling resources, we must work towards profiting exponentially, and this is where the problem begins.


The idea of sustainability is not new. In fact, it’s been a topic of discussion over the years – but, now it’s almost the need of the hour. One such conversation is on sustainable fashion – a statement, no, a revolution that demands a shift from regular, normative style.

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As a conscious entrepreneur or consumer in the world of fashion, what could be your solution to this recurring problem?


Choose Planet over Profit :

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More and more people are opting for fresh, eco-friendly style statements that serve a dual purpose:

  • It contributes to a green environment
  • It’s so much more fashionable

Accessorize, Accessorize, Accessorize:

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Ditch those oxidized earrings for a change and opt for some handcrafted sustainable statement pieces, this Diwali. Check out our exclusive one-of-a-kind handmade accessories here.


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Buy Good, Buy Less:

Instead of that statement piece, you are only going to wear once, invest in longevity and versatile pieces you can style in various ways.

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Opt for Midi Skirts that you could easily style and pair-up with casual t-shirts, sweatshirts, and even tops.

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Change your Perspective:

The idea that anything organic is automatically unappealing is a popular belief among many but that does not mean it’s the correct belief. Keeping yourself informed is possibly the best thing you could do while making conscious choices.

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With more and more brands making conscious choices for the sake of our planet, dressing sustainably no longer means compromising – so let’s stop thinking it does.




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