Be Untouched

All Bodies Are Good Bodies

“Love your body because you only have one.”

The fashion industry at large has propagated a certain body type, as the ‘only’ acceptable size for centuries now, and the global media simply became their biggest ally with time. While fairness creams spoke about the importance of having the ‘perfect skin’, the world of fashion in association with the media advocated the perks of having the ‘perfect body’.

But times have changed. Just like fairness creams are reconsidering their branding, women are busy breaking the conventional beauty myths around us.

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“Every piece of you is a burst of beautiful.”

The Victorian Dress Reform Movement in the 1850s was one of the first body positive movements of its kind, aimed to put an end to the trend of women having to alter their bodies through corsets & similar products.

However, it wasn’t until 2010, that the modern idea of body inclusivity started propping up everywhere – with the rising popularity of social media, people started talking about the negative impacts of unrealistic beauty standards and the importance of both self-love as well as body positivity.

“Your weight does not define your worth.”

Just like you tell yourself that age is just a number, remember that your weight is a number too and it does not define your worth.

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Body positivity is all about promoting self-esteem and self-love, thereby accurately representing society with all it’s diversity. Nike’s plus-size collection is a great instance where a globally known brand listened to their consumers who were asking for inclusivity.

Fortunately, this decade has seen fashion becoming more inclusive not only featuring a broader range of sizes, skin tones but also celebrating what used to be considered flaws such as acne and cellulite.

“Wear what makes you feel good.”

Lively founder and CEO Michelle Cordeiro Grant say in this context, “today our customers are far more likely to purchase products highlighted by the women in our community.”

The growing popularity of communities and discussions are encouraging more individuals to talk freely about their bodies – more and more individuals are choosing comfort over ‘mainstream sexiness’, thereby demonstrating an inherent desire to see models they can identify with.

Your body. Your choice.

Get our Brocade & Cotton Button-down Dress here.

So, if you have been secretly lusting over that Brocade Miniskirt at the back of your closet, don’t think twice before deciding to just go for it. Pair it with a cute crop top and a pair of sneakers, and wham!

You are ready for a day out in tinsel town.

Get our Blue & White Checked Mini Skirt with Pocket here.




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